I recently took a road trip from Los Angeles to Las Vegas.
On the way out of town my friends and I stopped for a bit of shopping.
After having lived in a hot climate for many years I had no long sleeved shirts to wear (there is no winter in the jungle).
But I didn’t end up buying much of anything…
I was struck by this one Chinese woman working in a shoe store.
I watched the Chinese woman hustle for business and I watched the American store clerks lose my business.
The Chinese woman was hard at work trying to make a sale.
She kept saying “forty person off (30% off)” and working to close the deal.
In the other shops, the women and girls working the register don’t even bother to look up at you, let alone try to hustle and make a sale, but the Chinese woman was working like a dog to close the deal.
I would bet ten thousand dollars on two things:
- The Chinese woman works (or would work) 16 hours per day, 7 days per week and doesn’t complain
- The American women and girls take any day off they possibly can and they complain about low pay
(Don’t be a fool and take the bet, I will win).
After having lived in China for one year I have no great respect for them, but it is undeniable that they work long and hard.
And I respect all people on God’s green earth who work long and hard without complaint.
So for you killers and real-dealers, here are 18 Ways to Win Big in Business…
(like the Chinese workhorse and not like the American lazy girls.)
1) Days off are for losers
I said it and you read it – days off are for LOSERS.
You will never win big on your day off. You don’t stand a chance of winning a race you don’t show up to.
You will never hear a winner in business say “Sorry, can’t. It’s Saturday, my day off. Call my office on Monday“.
You don’t get days off until you earn days off and you don’t earn days off within the first 5 years in business.
Big business takes big hours, if you don’t work them someone else will.
I will.
The Chinese woman offering forty percent off will.
The Chinese woman probably built a house for her parents in China with the money she made selling shoes in America.
The American girls no doubt get money from dad to supplement their lack of work ethic.
Here’s the rule: If you’re awake, you’re working.
2) Work 16 hours per day, 7 days per week
If you’re awake, you’re working. No exceptions!
It’s easy, easy, easy – all you have to do is show up.
If you’re there every day you’re ahead of the “competition”.
I put “competition” in quotes because if they aren’t working 16 hours per day, 7 days per week they aren’t REAL competition.
They’ll blow themselves out of the water, you won’t need to do anything.
Work, work, work and work some more.
3) Work one business/deal at a time
You cannot start two businesses at the same time and see both of them succeed. It doesn’t happen.
FOCUS ON ONE THING.
When your one business until it is producing an income then you can move on to the next one.
Never start two at the same time because neither of them will work.
Work only ONE deal at a time, and don’t quit until the job is finished.
4) All of your energy should be on WORK
I keep saying it isn’t hard, all it takes is EVERYTHING.
Every ounce of energy you have needs to go to your developing business.
Find time for the gym, find time for your wife and kiddos, but BUSINESS is and should ALWAYS be priority #1.
5) Obsession and work ethic beat talent
You can outwork a talented/lazy person if you are obsessed and dedicated to your work.
But talent + obsession + work ethic beats anything on earth.
Find something you are talented in for best results.
For the rest, it’s will, not skill.
6) The customer is NOT always right
Sometimes your customers are wrong.
Sometimes they’re having a bad day and want someone to emotionally abuse.
That’s their problem, not yours.
You don’t need to cater to emotionally fragile customers.
You need to cater to good customers and that’s it.
Bad customers can go away.
7) Your employees are NOT always right
You cannot always take your employee’s side over the customer’s side.
Sometimes employees are wrong or bad people.
You have to take situations case by case.
8) Don’t take the side of a bad customer over a good employee
A bad customer is not worth as much a good employee.
As far as I’m concerned, bad customers can get lost.
Life is too short to cater to people who want to give you problems.
If you provide a good service then you have no need to deal with bad people who give you problems.
There are plenty of good people who want and appreciate your service or product.
9) A bad employee is not worth losing good customers
Some companies (stupidly) take the side of their employees over their customers.
If you blindly take your employee’s side they will have no problem causing problems (just for fun) knowing that they aren’t going to be held accountable.
10) Bad customer service is bad for business
Always remember that customer service is a job, but it isn’t your job. Let your employees do the work.
If you have a bad employee treating customers poorly you need to fire their fucking ass immediately.
I will personally not buy anything at a store that has poor customer service – even if I want to buy the item.
I will do my part to bankrupt all companies that provide shit customer service.
11) People are emotional, so you be sturdy
The emotionally fragile aren’t basing anything on logic so it isn’t necessary to be their therapist.
If you give these people everything they want they’ll be trained to be an asshole and get what they want.
Big mistake giving bad customers everything they want.
12) Take the easy way
The easiest way is almost always the best way.
People continually try and make things hard. But making things harder is the same as making them impossible.
Every day someone says to me “that’s all their is to it? That’s all you do? Wow, shouldn’t you be doing so much more?”
The answer is No!
Take the easy way, because it usually is the BEST way and provides the MOST pay.
13) Be smart enough to keep things simple
The best in business take the easiest route from A to B – a straight line.
Go-nowhere businesses make things complicated and they end up going from A to A in a circle.
Only a moron tries to make easy work hard.
You want results – so it doesn’t matter if you take the easy way to get results.
In fact, taking the hard road to get the same results is DUMB.
14) Don’t listen to dumb people
You will get unsolicited, continual, non-stop advice from dumb people.
Ignore them.
If those morons had any idea what to do they’d be in business for themselves, not working for someone else.
The ONLY people worth listening to are people more successful than you.
People who aren’t successful are jealous, resentful, bitter and envious. Their “advice” is aimed to bring you down to their level.
ONLY A SUCCESSFUL PERSON CAN BE HAPPY FOR ANOTHER’S SUCCESS.
The lower classes will always begrudge.
So only listen to the successful (and even then take their advice with a grain of salt).
For example: a bunch of morons believe you can’t make money from a blog.
How did newspapers and magazines survive for so long I wonder…
If I’d listened to those dumb people I’d be as broke as those dumb people.
But I didn’t listen to them and I use the money I don’t make from a blog and use it to buy things like houses, cars, food, clothing, gym memberships, supplements, bicycles, computers – just all the things money can buy.
15) Trust your instincts
Your business is your business for a reason – you thought it up, you identified the market need, you put the plan in motion.
You don’t NEED to listen to ANYONE else but yourself.
No one knows what’s going on in your brain EXCEPT for you!
16) Don’t listen to what your customers want
If your customers knew what they wanted then they would be producers (like You, Inc) and NOT dumb STUPID consumers.
They don’t have a clue what they WANT until they are either told or sold.
17) Trust your business plan, don’t trust clueless customers
You are the visionary, they aren’t.
You’re ahead of the curve, they’re behind the curve trying to play catch-up.
(But as consumers they will never catch up to the leaders).
18) Trust people to do their jobs, don’t NEVER ever trust people
Trust is what lower conscious people look for.
You don’t need to trust people, you only need to trust people to be themselves.
You need to trust people to do the job they were hired for.
You don’t need to trust them with your ATM code if that isn’t in their job description.
Don’t worry about trust!
Trust is only for children.
Worry about people doing their jobs.
If you trust them with your life it’s a bonus, it isn’t a necessity.
I don’t trust a lot of the people I do business with.
You pay me my money and we’re straight, you don’t pay and we have a problem.
Trust? Don’t make me laugh.
———–
Th-th-th-that’s it folks.
If you’re intelligent you may have noticed a simple theme…
Work all the time and trust only yourself.
In fact, skip all of these complicated steps and do just two things:
- Work all the time
- Trust yourself
After you work all the time and trust in yourself you can start to cash your checks.
Until then, have a nice day and get to work.
Your man,
-Elijah “The Realist”
