From the desk of Elijah “The Realist”
Subj: Building your brand and making your mark
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I get asked a lot of questions about marketing.
The assumption is that since I’ve built a hugely popular blog and two highly successful eBooks I must have studied and applied the marketing strategies of the top marketing pros to accomplish such a feat.
The reality?
I’ve never studied marketing and I’ve never advertised or done any outside marketing of FRAUDS & LIARS until recently. In fact, for 44 months I never once did any advertising of FRAUDS and LIARS.
So how did I build such a popular blog?
Here’s how….
The only way I built FRAUDS & LIARS was to write articles that men wanted and needed, what they were ready, waiting and salivating to hear.
I walked the walk before I talked the talk and I’ve used myself as the billboard.
FRAUDS and LIARS isn’t a blog, it isn’t a product, it’s MY life.
When you buy one of my eBooks, you’re buying ME.
My “marketing strategy” has always been just to write the BEST articles. I always want the reader to:
- be wowed
- get fired up
- open his eyes and mouth wide in an “aha!” moment
- cry
I don’t care which one happens but I always want one of those things to happen.
My “marketing strategy” never involved advertisements, social media, or any complicated sales funnels and pitches. That’s all been unnecessary.
I don’t beg anyone to buy my books, you don’t see FRAUDS & LIARS ads all over other websites, you don’t get constant sales emails, and you don’t ever get up-sold.
I let the product speak for itself.
And you know what happened?
It all just grew and grew and grew.
The Most Effective marketing Strategy on Earth:
Having the BEST product on earth is the most effective marketing strategy on earth.
Why?
Because people will LIKE IT and tell OTHER people about it.
You’re more apt to listen to your friend than you are to listen to some dumb commercial that you see on television.
Word of mouth + great product = profit.
My Frauds and Liars Marketing strategy?
Write great content and just let the fire spread.
Johnny tells Timmy tells Joey and they all rush out to read Frauds and Liars.
Eventually word reaches you and YOU come here to Frauds and Liars.
If you like it, you stay and maybe you buy the books. If you don’t like it you go away. I don’t “reach out” or send those “we want you back!” emails.
Always and forever I only want people here who are ready, able, motivated and willing to better themselves. It’s here if you want it.
I didn’t do any marketing other than to put out a product I know for a fact helps men take charge of their lives because great products sell themselves.
If you’re thinking about the marketing strategy more than you’re thinking about creating the best product on earth you are thinking backwards.
Being the best in the world is the best marketing strategy in the world.
Does that only work for a blog or does it work for products that you sell?
I have two eBooks, Break The Cycle and Badass Bodybuilding. They have BOTH done very well.
How did I market them?
Easy….
How I marketed Break The Cycle:
I had an established blog that gave out FREE information for ONE whole entire year.
I then built a product that changed my life, Break The Cycle, and I knew it would be hugely beneficial to other men.
I then released that product for free for the first 500 people and relied on the reviews and feedback from them to sell copies.
If the book was poop, readers would say so and no one would buy it.
But that’s NOT what happened.
What happened is that it really does change lives and it immediately became a very HUGE success.
I have two years of archived comments from readers of the book detailing how much they like the book. You can’t buy that kind of advertising.
I still get emails daily about how it changes lives of MEN all around the world.
It’s the Damn BEST product on earth for developing discipline in men.
Here’s an example email from just the other day:
Subject: Thanks where thanks due
Message Body:
Elijah,
Am going to be as brief as I can.
Applied your principles for 30 days; not only has my ‘bricks and mortar’ business broke even, and posted a strong profit…but from starting an online career from literally NOTHING…am now at the Oceans 4 mastermind in Miami, with some of the worlds best online business people – AND I have worked for two of them already.
The discipline secrets your Break The Cycle eBook instilled in me, allowed me to chase my dream, and all being well within a year, my copywriting and marketing skills will be able to take care of every one of my, and my families needs.
Sincere thanks
Dan
(If I can ever do anything for you, online marketing wise – just ask – FOC – am keen to pay it back to those who helped me)
I sent a quick response to Dan:
Excellent work Dan. Glad you followed through.
-Elijah
Dan wrote back:
Was a pleasure.
Honestly, made a big impact in my life.
I know you make a living from your online efforts – ever anything I can do for you (improve conversions, traffic, copy – anything)
Just ask – no charge – it really was that big of a deal!
Remember when I said Break The Cycle is the BEST product on earth for developing discipline?
That’s how I “marketed” it.
Because the “BEST” NEVER actually has ANY competition.
How I marketed Badass Bodybuilding:
I am my own billboard for Badass Bodybuilding.
The routine itself is something I did in secret for over a year. When I would take my shirt off, I would always hear “wow!”.
When I had the routine exactly how I wanted it I put pen to paper and got it written, pictures of exercises included.
Then I released it to my existing Frauds and Liars audience and let them decide for themselves if it was good or not.
According to the numbers, it’s very GOOD.
And you know what? It was easy. I just built a product that works.
Can you do the same?
Sure you can. All you do is…
Turn yourself into a Greek statue.
Be somebody with a body.
Be how others WISH to be.
Be the authority and provide absolute proof.
Be genuine. Be the real deal. Show REAL results.
It’s the easiest thing in the world.
The other day some kid asked me how to build a profitable bodybuilding website when there are already millions of bodybuilding websites.
I said “well kid, all those other websites are poop so who cares how many there are“.
Then I gave him the holy grail answer that 99% of broke internet marketers can’t figure out:
DO THE WORK, MAKE THE BEST PRODUCT IN THE WORLD, WALK THE WALK BEFORE YOU TALK THE TALK.
Marketing strategy for a bodybuilding book or website?
Here it is…
Do the work, build the body, show the proof.
Be your OWN billboard. It couldn’t possibly be any easier.
When people see you, they should say “I want to be like that guy. How can I be like him?“.
Be cool, baby.
It’s free marketing and it’s worth more than all the paid advertising in the world.
They keep asking me how to get out, how to get money, how to get freedom and I keep telling them….
Do the work, become the best, deposit the checks.
It really is that easy. Just be the BEST in the world and don’t compromise.
If you don’t have the guts and the balls to do it then you deserve to take orders for the rest of your life.
But if you have the guts and the balls, well, welcome home.
Until next time.
Your man,
-Elijah “The Realist”
